To assist county and municipal clerks with communicating to voters ahead of the November 5 General Election, the Wisconsin Elections Commission has prepared two sets of communications resources for your use: a batch of suggested social media posts, “Fall 2024 Social Media Posts for Clerks” along with two communications guides.
The goal of the Fall 2024 Social Media Posts for Clerks resource is to provide clerks and others with an easy way to share information with voters about important election-related topics. The posts cover everything from voter registration to absentee ballots to in-person voting at the polls, and much more. They also include suggested graphics for you to use on Facebook, X (formerly known as Twitter), or other social media pages.
Included in the materials is a Word document that contains the suggested social media post and accompanying image or graphic, the suggested timeframe when the post should be made, the topic of the post, and information indicating whether the post contains time-sensitive information (such as if the post must be made on a specific day).
Also included in the materials is a ZIP file that contains images that can be used along with text in social media posts.
You are encouraged to download the ZIP file, extract it into a folder, and use the images for social media posts.
The Fall 2024 social media resources can be found on the WEC website at the following link: https://elections.wi.gov/resources/quick-reference-topics/fall-2024-social-media-posts-clerks-0
Further, the Wisconsin Elections Commission has refreshed two communications guides for 2024 and made them available on ElectEd: an incident response communications guide, which provides advice on how best to plan to communicate if an election-related incident occurs; and an election security communications toolkit, which provides a wealth of information related to proactive communications, crisis communications, crisis scenarios, recommended responses, and post-crisis best practices.
The communications guides are now available in ElectEd under the title “Election Security and Incident Response Communications.” They can be found at the following URL (you will need to be logged in): https://electiontraining.wi.gov/group/10791
As a reminder, the Cybersecurity and Infrastructure Security Agency (CISA) and the U.S. Election Assistance Commission (EAC) recently developed a communications guide, “Enhancing Election Security Through Public Communications.” The guide helps election officials apply communication best practices to election processes, including providing a suite of templates to support election officials in developing their own communication plan.
The guide is available at this link: https://www.cisa.gov/resources-tools/resources/enhancing-election-security-through-public-communications
If you have any questions, please contact our Help Desk at @email or 608-261-2028 or @email.